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Meet our founder

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Paula Falco is a design and strategy executive, educator, and mentor who brings structure, empathy, and clarity to every conversation.

She has led design and transformation initiatives at enterprise scale, advised executive boards, and trained hundreds of professionals in aligning design, business, and leadership. Her approach is consistently described as clear, calm, empowering, and pragmatic — helping people turn complex challenges into structured, measurable progress.

Beyond consulting, Paula is an Associate Lecturer at Goldsmiths, University of London, where she teaches Service Design and Strategy, and a Top 1% mentor on ADPList, supporting the next generation of design leaders. She is also the author of Aura’s Journeys, a children’s book series inspired by her daughter, dedicated to teaching empathy and emotional intelligence.

At Falco UX, she brings together academic rigour, real-world leadership, and a kindness-first philosophy to guide organisations and individuals toward meaningful, lasting change.

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Paula Falco is a design and strategy executive, educator, and mentor who brings structure, empathy, and clarity to every conversation.

She has led design and transformation initiatives at enterprise scale, advised executive boards, and trained hundreds of professionals in aligning design, business, and leadership. Her approach is consistently described as clear, calm, empowering, and pragmatic — helping people turn complex challenges into structured, measurable progress.

Beyond consulting, Paula is an Associate Lecturer at Goldsmiths, University of London, where she teaches Service Design and Strategy, and a Top 1% mentor on ADPList, supporting the next generation of design leaders. She is also the author of Aura’s Journeys, a children’s book series inspired by her daughter, dedicated to teaching empathy and emotional intelligence.

At Falco UX, she brings together academic rigour, real-world leadership, and a kindness-first philosophy to guide organisations and individuals toward meaningful, lasting change.

Falco UX was founded by Paula Falco, a design and strategy leader with over 15 years of experience helping global organisations align vision, people, and performance.

After years working within large enterprises like Oracle, Salesforce, and Wood Mackenzie, Paula saw the same challenge repeat: design and delivery teams were full of talent — but disconnected from leadership clarity. Falco UX was born to bridge that gap.

What began as a design consultancy has evolved into a strategic transformation partner — blending executive advisory, service design, and enablement. Our work helps leaders make decisions with confidence, align teams with purpose, and deliver outcomes customers feel and boards can measure.

Because real transformation isn’t about process. It’s about people.

Our Story

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Our Partners

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Nick Bottai
Marketing & Commercial Executive 

Over 15 years of international experience at a senior level, driving scalable revenue growth for B2C, B2B, and SaaS organisations. He leverages data-driven insights, AI-enabled personalisation, and integrated sales-and-marketing strategies to align cross-functional teams around customer-centric growth.

  • Website
  • LinkedIn
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Lamiaa Soliman
Financial & Growth Executive Consultant

Investment and corporate development professional with over 15 years of experience across investment banking, private equity, and strategic finance. MBA  at Harvard Business School, she has led and advised on acquisitions exceeding US$2B across sectors including infrastructure, healthcare, education. Chief Growth Officer driving M&A, partnerships, pricing, and restructuring to scale global operations.

  • LinkedIn
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Hanaa El Mchrafi Bengtsson
Tech and Go-to-Market Consultant

Hanaa El Mchrafi Bengtsson is  a seasoned leader in technology services, with more than 25 years spanning fintech innovation, strategic advisory, and global business development.

Drawing on an extensive international network built across Casablanca, Paris, and London, she brings unique cross-market insights to her entrepreneurial ventures.

Hanaa thrives at the intersection of finance and diversity, creating inclusive solutions that connect people, ideas, and opportunities worldwide.

  • LinkedIn
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Joelson Leal
UX/UI/UXR/Strategy Design Consultant 

Exploring the future of digital experiences in fintech. His work blends data-driven insight with thoughtful design, helping products become more human, transparent, and secure.

  • Website
  • LinkedIn
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Maysan Nirlo
Communication & Digital Experience Consultant

Maysan helps organisations transform user insights into strategic design solutions. She specialises in UX research, visual communication, and inclusive interaction design, supporting teams in improving usability, accessibility, and engagement across digital platforms. Her expertise helps brands communicate effectively both within their organisation and with their audiences, creating digital experiences that are useful, meaningful, and human.

  • GitHub
  • LinkedIn
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Mihran Siddiqui
UX/UXR/Strategy Design
Consultant

Exploring how research-driven design can make technology more intuitive and human. His work focuses on applying research-driven methodologies to create digital products and services that are both intuitive and strategically aligned with business objectives. He specialises in user research, interaction design, and usability evaluation, bringing analytical rigour and creative problem-solving to every stage of the design process.

  • Website
  • LinkedIn
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Judah Kavanagh
Data Science & Machine Learning Consultant

Engineers data-driven solutions that transform complexity into clarity and innovation. Combining analytical rigour with creative problem-solving, he applies research and modelling to deliver measurable impact.

  • LinkedIn
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Alice Ravenna
Principal Brand & Graphic Design Consultant

Alice Ravenna is a senior graphic designer with over 15 years of international experience, specialising in branding and visual identity for a diverse range of industries. As a dedicated professional, Alice excels at translating abstract concepts into distinctive, memorable visual identities that help businesses stand out and connect with their audiences. She brings a strategic, creative approach to every project, ensuring consistent, on-brand solutions delivered with precision and expertise

  • Website
  • LinkedIn

Services Our Partners Provide

IT / Tech

We help organisations harness technology to improve efficiency, scalability, and user experience from digital transformation to system integration and product development.

Executive Coaching

We support leaders in developing strategic clarity, emotional intelligence, and adaptive leadership skills to drive growth and navigate complex change.

Cyber Security

We provide tailored cybersecurity strategies to safeguard digital assets, strengthen resilience, and build a culture of data protection and trust.

Finance

We help organisations make informed financial decisions through strategic planning, analysis, and operational insight that drive sustainable growth.

Why hire us?

Pink Distressed Circle
Pink Distressed Circle

200%

Pink Distressed Circle

15+ years of experience aligning executives in Fortune 500 and scale-up environments.

Pink Distressed Circle

Proven methods for operational and cultural transformation.

Pink Distressed Circle

Fast results — measurable alignment, renewed trust, and visible outcomes.

Average innovation ROI across advisory-led engagements

Increase of delivery efficiency gain through clarity frameworks

30–40%

© 2025 FALCO UX. All rights reserved.

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